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       5 Powerful Keys To online Advertising Success
         Written by: Shahnaz Rauf
         Web Site: The House Of Viral e-Books(TM)
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        5 Powerful Keys To online Advertising Success 

        Copyright [C] 2002 Shahnaz Rauf, snzeport.com

        1. Develop Trust – Think about it... you don’t just buy, you buy 
        from specific shops. If some days those shops... Your shops are
        closed for some reason, you wait for them to re-open. Yes... you
        don’t just go to any hair dresser, you have your very own specific
        hair dresser or clothes shop, or even coffee / diner. You aren’t
        satisfied with anything less.

        Why do you do so - Usually it is because you feel they are
        sensitive to your very special needs and their services are meant
        just for you. Hence you believe in them totally... even to the point
        of accepting price hikes without a murmur.

        So Win your customers trust:

        - Do not be cold / impersonal... be warm and outgoing.

        - Do not sell outright and show you are after their money.

        - Inform them honestly and make them feel that you have their well
          being at heart.

        - Be Sensitive to their needs and advise sincerely.

        - Make them develop a sense of belonging to your inner circle –
        this is a very powerful motivator... you belong to a culture/country/
        organization/system of belief and you are fiercely loyal to it.
        So make your customers belong to you.

        2. Repetition is the key To Advertising success - keep repeating
        your ads until people notice you. They begin to develop an
        image/aura about you. Then ultimately their level of awareness
        reaches a crescendo where they simply can’t ignore you any longer.
        Yes their psychological gear shifts forcing them to try you out or
        burst.

        Yes... you need to be seen everywhere at the same time and 
        create a ‘buzz’ about yourself. The concept that your sales
        message needs to be seen at least 7-10 times before it sinks in
        holds true even today. This also works towards developing trust...
        Since you are advertising so aggressively, logic follows that you
        are getting sales and you must be good.

        3. Strategic Planning- Before you can launch your satellite...
        Oops! Website into cyberspace you need to plan... yes you need
        a rock solid advertising strategy. You need a:

        - Long term Plan: This is to ensure long term survival. Search
        Engine Submission, Power Linking; Content development and
        promotion through articles, viral strategies; Power branding;
        Newsletter / mailing list are some long term strategies that will
        enable you to develop a truly ‘set it and forget it’ business.

        - Short term Power Plan: This is to ensure immediate climax and
        comprises: Site Blasts; safe lists; ezine advertising; guaranteed
        visitors; press releases; TV/Radio ads.

        Advertising is a never ending cycle. Winter months October to
        March are best for short term strategies, while summer months
        may be geared more towards development and long term
        planning.

        4. Target your Market - For maximum effect you need to target
        your niche market... yes, reach those people who are most likely
        to use / are really interested in your product/services.
        Say if you are selling toys... you will get powerful results if you
        advertise on TV channels usually watched by kids, or on kids
        websites. 

        5. Leverage To Power – If you are familiar with basic principles
        of mechanics, leverage is the concept that a very small push at
        one end of a lever produces a gigantic movement at the other
        end (ie. a very small effort gives you a big return).

        Or in terms of a chemical reaction, if you remember your high
        school chemistry, you will recall that a catalyst is a chemical
        stimulant the addition of microscopic quantities of which can
        trigger mega sized changes in a chemical reaction.

        In essence you need the power of leverage, that is small actions
        to produce gigantic results. Simply put you need a power blast to
        launch in to orbit. To achieve this

        - Grab the ‘best bang for your bucks’ advertising combos.
        - Go in to Joint ventures advertising / promotion.
        - Grab Special offers etc.

        Just keep your eyes, ears and e-mail boxes open. You will
        discover a whole treasure trove of megalithic advertising up for
        grabs. Use it. 
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        Shahnaz Rauf is a freelancer actively seeking writing projects.
        She is also The Editor of The Monster Twister – a Newsletter
        helping ordinary web owners achieve extraordinary heights
        without losing their shirts. To Subscribe
        mailto:themonstertwister-subscribe@snzeport.com
        Or visit her website at http://www.snzeport.com/ 
        Also visit her Copy Writing Services at Whole Sale Prices:
        http://www.snzeport.com/copyW.htm
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