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How To Win
The War of Pay per
Click
Advertising.
Author:
Raamakant S.
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Do you know what
is the most important question among
most
internet marketers
specially newbie’s. It’s "How to get highly
targeted visitors to there
site?" Believe me, I know it because I
received this question from
my subscribers almost
daily.
Well, earlier
when I started my internet business I also faced
this
problem. I tried
safe-lists, I bought so called guaranteed visitors,
even I blast my ad to 10
million (Yes, you are right. It’s 10
million)
sites but couldn’t
make a single sale. Than I changed my
strategies
and get this
problem solved by finding a right solution, and that
is
"Pay Per Click
Advertising". Pay Per Click Advertising is a
great
solution for
traffic worries which directs a highly targeted traffic
to
my site. Yesterday
only I got around 280 visitors and I made
24
sales.
Pay-Per-Click is
a simple type of paid advertising that most
search
engines, including
some of the largest ones, now offer. It
requires
a bid for a
"per-click" basis, which translates to your company
paying the bid amount every
time the search engine directs a
visitor to your site. There
is the added bonus that when a
per-click
site sends your
website traffic, your site often
appears in the
results of
other prevalent search
engines.
As with all
marketing campaigns, there are pros and cons.
Where
there are flowers
there are thorns also. what you have to do is
to
protect yourself from
thorns and let only the fragrance touch
your
inner sense. I am going
to tell you advantages the Pay Per
Click
Advertising.
One of the
greatest advantages of PPC is that you never have
to
tweak your web pages
to change your position in search
engine
results, as you must
do in a typical SEO campaign. What you
do
have to do in a
pay-per-click campaign is pay a
fee.
Another advantage
is the simplicity of the pay-per-click process.
You just bid and you're up
and running. It doesn't demand any
specific technical
knowledge, though the more you know about
search engines and
keywords, the easier – and
more effective -
the
process will be.
Now
came the very point in your mind that what is bad about
Pay
Per Click Advertising.
The downside is that PPC is essentially
a
bidding war. A higher bid
than yours willl lower your position
on
search engine results.
This means that you will have to raise
your
bid to regain your
position which can obviously become
quite
expensive, especially
if you are bidding on a popular keyword
In order to
determine if pay-per-click is a cost effective form of
marketing for your
business, you must do some computing to
figure out how much each
visitor to your site is worth. You
can
compute this value by
dividing the profit you
make on your website
over a
given period of time by the total number of visitors for
that
same time period. For
example, if your site made $5,000 in
profits
and there were 10000
hits, each visitor would be theoretically
worth
50 cents. The basic
formula is profits divided by visitor.
Be aware that the
most popular keywords often cost
considerably more than 50
cents a click. The only way around
this
is to bid less for
these phrases or you will be paying too much
for
each individual hit.
Since when you are doing the business for
earning money and you are
losing a heavy part of it then you
must
have a plan in place to
closely track the effectiveness of
your
keyword. It is
advisable to monitor your keywords on at least
a
monthly
basis.
The
only way to assess your success in this field is monitoring,
not only monitoring but
careful monitoring. You can easily
analyze
it by visitor
behavior which can produce invaluable knowledge
about consumer motivation,
habits, and trends. Expert
monitoring
and consumer
analysis is essential to your overall business
needs, and
pay-per-click campaign is a must for this.
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Copyright 2005
Raamakant S
Raamakant S.
is owner of http://www.umtezine.com.
Subscribe to
his Ultimate
marketing Tips eZine by sending a blank e-mail
mailto:umtezine@getresponse.com -- Learn Everything You've
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Internet Marketing. REAL Tips,
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